Released on: March 29, 2008, 5:06 am

Press Release Author: Sonia Sood

Industry: Internet & Online

Press Release Summary: Keyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword
selection or Keyword Research as it is called technically, where we use special
tools to find out a list of Keywords (search terms) searched by targeted audience,
recently. Keyword can be single word, two or three words, multiple words and theme
based.


Press Release Body:
Keyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword
selection or Keyword Research as it is called technically, where we use special
tools to find out a list of Keywords (search terms) searched by targeted audience,
recently. Keyword can be single word, two or three words, multiple words and theme
based.

Let's detail each of these one by one . Understanding these categories of keywords
would also help one to decide as to their targeting on specific pages.

#Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly
competition category of sites. Keyword of Single word are known as generic
Keyword(s) where we target general audience. Keyword of Single word does not help to
target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are
mostly not relevant these days, as, searchers mostly use two or three keyword to
find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming
according of a site. The inside pages of the site can qualify these themes into
product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword "Services" will produce result of all the web sites related to Services
which can be United States Department of Health and Human Services, The Substance
Abuse and Mental Health Services, direct Services, online Services, offline
Services, Indian Services, American Services, food Services, agricultural Services,
business Services, free Services, paid Services, etc.

#Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high
sale, top position in search result listing as well as improves page rank
competition. Keyword of Multiple words are known as Specific Keyword(s) where we
target a specific audience & not general searcher. Keyword of Multiple words helps
to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to
geographic area of your intended services or products.

#Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to
quick high sale, top position in search result listing as well as boosts page rank.
Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web
site therefore attracts high traffic of targeted audience. Keywords based on Theme
add quality by providing Keyword Rich Text to search engines, which improve results
and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific
topic correlated to a targeted topic or idea (theme). Keywords based on Theme
effectively contribute in growth of informative pages for its site focusing on
different related topics.



Web Site: http://www.greatpromotionsite.com

Contact Details: SCF- 111, Phesh 10, Mohali, 01725091197, n/a,touch921727@gmail.com